028 9020 5100

SERE BELFAST

7 - 13 Boucher Rd, Belfast, Antrim, BT12 6HR
Get Directions

SERE Lisburn

Lissue Industrial Estate, Moira Rd, Lisburn, Antrim, BT28 2RE
Get Directions

SERE Carrickfergus

SERE Bodytech, 97 Sloefield Drive, Carrickfergus, BT38 8BX
Get Directions

SERE celebrates International Women's Day 2021

Today is International Women’s Day. We want to celebrate all of the women that work at SERE with a few stories about inspirational, leading ladies who transformed the motor world in its early years.

Did you know?

BERTHA’s ROAD TRIP

In 1888, Bertha Benz took the world’s first automobile on a long-distance road trip to prove to her inventor husband Carl Benz that his car invention had a big future ahead. Bertha took the car without her husband’s knowledge and drove it on a 180km road trip. Her mission was to reassure her husband, and any sceptics, that the motor car was not only practical and reliable, but also could drive long distances. The era of the modern motor car was born. Her endeavour brought widespread acclaim to the Benz name, and went a long way to promoting the sale of the very first Mercedes Benz cars.

MARY’S WIPERS

In the early 1900’s, Mary Anderson invented the windshield wiper to improve driver visibility in the event of rain or snow. To this day still, this simple innovation has enhanced driver and passenger safety.

In the early years of cars being on the road, Mary noticed drivers inconveniently having to stop and clear their car windows during bad weather. Mary knew there had to be a solution to make this easier for drivers. She designed a set of wiper arms made from wood and rubber which could be operated through the use of a lever installed close to the steering wheel. Pulling on the lever would initiate a spring mechanism that dragged the wiper arm across the windshield, clearing away snow, rain and debris. By 1916, windscreen wipers were fitted as standard on most cars, vans, and trucks.

FLORENCE SIGNALS THE WAY

Florence Lawrence was a woman of many talents. Praised as the ‘world’s first movie star’ and acting in nearly 300 films, she then went on to show a love for the automobile industry. In 1914, after years of learning about cars and tinkering with automobiles, she invented the first car turn signal, or “auto-signalling arm,” and mechanical brake signal for cars. Through the simple push of a button, her simple invention raised and lowered a flag on the rear bumper of the automobile to inform other drivers where the car was headed next.

There are so many fascinating tales about influential women driving through history. Fast forward a century and we can see the positive influence women continue to have. Female CEOs, race car drivers, lead supercar designers and engineers prove there is no holding back when it comes to putting women firmly in the driver seat.

Go Back

MAKE AN ENQUIRY

 
Your Details

Between 6 and 60 characters.

Must be a valid email address. Between 5 and 100 characters.

Min 5, max 5000 characters.

 
We’ll be in touch soon. If you’d like to receive updates about our products and services please select from the following boxes, by doing so you accept the terms of our Privacy Policy
Security Check

Please complete the captcha.

 
 
 

Latest Blog

Book an MG EV Test Drive and get £750 off!...

19-04-2021

For just 10 days in April we are giving a whopping £750 towards your very own brand new electric MG if you take a test drive in an MG…

Read more >

SERE Motors to safely re-open forecourts next week...

08-04-2021

WELCOME BACK! At long last, we are excited to welcome you back to SERE Belfast and Lisburn to look for your new car. As an outside retailer,…

Read more >

WIN an Easter Bundle for your Club!...

30-03-2021

Hoppin' into spring with an eggcellent Easter Egg competition! Nom - Nom – Nominate your club or community group to win an Easter…

Read more >

2021 Spring Sale...

05-03-2021

Spring into some serious savings at SERE!   Spring is a time for new starts, so get ready for the new season with a fresh vehicle…

Read more >

Copyright © 2021 SERE Motors. All Rights Reserved.
Reg. Office: 7 - 13 Boucher Rd, Belfast, Antrim BT12 6HR | Reg. Company No.: N132529 | VAT Reg. No.: 820296150
Site Map | Privacy Policy | Cookie Policy | also | Modern Slavery Policy