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SsangYong team up with iconic celeb to promote new generation Korando!

Late last year, Korean, car manufacturer SsangYong launched their all-new Korando SUV and when it rolled into our Belfast showroom it proved to be an extremely popular addition to their already robust and capable line-up.

At the turn of the new year, SsangYong debuted their new 30 second Korando television advert during prime time shows on channels like ITV, Channel 4 and Sky… and if you’ve skipped through the ads or have just been bingeing on Netflix all month, you might have missed the iconic star that they’ve teamed up with.

Clue: He’s a ‘straight-talking’ ex-footballer-come-actor that’s recently added another string to his bow by singing on the X-Factor…any guesses?

Well, it’s none other than ‘Lock, Stock and Two Smoking Barrels’ hard man, Vinnie Jones.

You can have a little watch of the ad below but to summarise it’s basically Vinnie Jones wearing pink, fluffy slippers in a SsangYong Korando… definitely not something you see every day… but most definitely worth a watch!

The ad ultimately sticks with SsangYong’s no-nonsense/no-frills image and is filmed in an industrial warehouse with big Vin bluntly pointing out the lights, windows and wheels of the Korando, before concluding that the car is ‘Big, Fancy and has a weird name…but for £19,995, who’s bothered?’.

It’s far from the flashy, car-ad norm that we’re bombarded with these days but it’s most definitely authentic, to-the-point and mixes in some banter to create a stand-out ad!


To read more about the new Korando at SERE SsangYong Belfast – CLICK HERE – phone 028 9020 5100 or visit the showroom on Boucher Road, Belfast.

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