028 9020 5100


7 - 13 Boucher Rd, Belfast, Antrim, BT12 6HR
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SERE Lisburn

Lissue Industrial Estate, Moira Rd, Lisburn, Antrim, BT28 2RE
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SERE Carrickfergus

SERE Bodytech, 97 Sloefield Drive, Carrickfergus, BT38 8BX
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Stanley Says - Female Driver's & The Motor Trade

Earlier this year, the IMI (Institute of the Motor Industry) completed a survey on females and the motor trade. The survey found that around 31% of female drivers don’t actually feel comfortable getting their car repaired out of fear of being ripped off or not understanding technical jargon, and 96% of women drivers would like to see more females working in the industry.

The IMI calls for more women to be employed in the motor trade to overturn the general perception of the industry being completely male dominated, as buying a new car, having your car serviced or needing a repair can sometimes be off-putting, overwhelming or intimidating for female drivers if expectations are of patronising, pushy sales and after-sales staff. 

So the time comes to shop for your new or first car. You’ve done your homework online and you’re ready to visit the showroom and go on that all important test drive, but you arrive at the dealership and you’re met by a patronising sales executive and either feel pressurised into buying a car or you leave feeling deflated – this most certainly isn’t how it should be! 

The car buying experience in general can be set worlds apart in terms of the customer service you receive at a dealership and that’s why it’s important to feel confident and comfortable in the dealer in which you choose to purchase your new car.

Our teams at SERE Belfast and Lisburn pride themselves on being completely customer focused and providing an exceptional level of customer care is at the forefront of our objectives.  I am confident to say that every customer that shops with SERE will be treated equally and fairly and nobody will be discriminated against for any reason and certainly not because of their gender.

That’s why earlier this year, SERE became an approved female-friendly business through the FOXY Lady Driver’s Club. FOXY have three main business objectives: they want to improve motoring services for women,  identify the best motoring businesses and promote exciting motor industry careers to women.

After completing the rigorous compliance process, and meeting quality entry standards and visits to the showroom to monitor performance, FOXY approved SERE as one of their trusted car dealerships and garages in their UK–wide network. 

With female sales and service personnel currently employed with us and by actively encouraging females to apply for all positions within the company, we hope to ensure all our customers feel comfortable when they visit us and with very few garages being female approved in Northern Ireland we wanted to ensure SERE was the dealership and garage that female driver’s feel they can trust.

As an SERE customer you can receive a complimentary gift membership (normally £24) for FOXY Lady Driver's Club by leaving a review on your experience with us  at www.foxychoice.com/female-motoring-feedback You will then receive your complimentary gift membership via e-mail which includes:- Preferential car insurance rates for women, member only affinity car buying schemes, regular money saving offers, VIP services (free car checks, member discount and local ladies’ evenings at female friendly approved garages and dealers), friendly motoring helpdesk, expert legal, claims and accident advice an d a monthly e-newsletter with offers, news & female reviews.


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