KGM - New Adventures

In a groundbreaking move, SsangYong Motors UK has officially rebranded to KGM Motors UK (KGM), effective immediately. This strategic shift aligns with a new global identity, signalling a new era of innovation and global market expansion for the Korean manufacturer.

The rebrand comes with a fresh brand purpose and strategy, promising a bright future for KGM in the UK market. At SERE Motors Belfast, as the exclusive SsangYong dealer in Northern Ireland, we are thrilled to be part of this exciting journey with KGM. The rebrand brings with it a renewed commitment to pushing the boundaries of technology, with a focus on electrification, autonomous driving, and artificial intelligence.

Accompanying the rebrand is a powerful new slogan, "Go Different. KGM," reflecting a unified vision to inspire customers to embrace innovation and break away from the ordinary. The UK distributor proudly adopts this global mantra, inviting customers to experience KGM’s unique qualities as a distinctive and innovative choice in the automotive market.

The iconic winged logo remains intact, with the new name positioned to the right, signifying a harmonious blend of heritage and modernity. The corporate identity change introduces a refined brand colour scheme of white on black, replacing the current white on blue palette. This fresh look reflects KGM’s commitment to a modern and refreshed brand identity, resonating with the evolving automotive landscape.

Kevin Griffin, managing director of KGM Motors UK, expressed his excitement about this transformative period, stating,

“KGM Global has changed its name for the first time in 35-years as it transforms into a brand for the future. This is an exciting period for us for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand.”

This sentiment echoes through SERE Motors Belfast, where we are committed to providing our customers with the latest and most innovative vehicles on the market.

With a rich automotive legacy spanning over 70 years, KGM Global (formerly SsangYong Motor Company) has evolved strategically. The recent acquisition by KG Global in 2023 signalled a strategic focus on new products and electrification, aligning with the global shift towards sustainable and innovative solutions.

As we move forward, the rebranding sets the stage for exciting developments at SERE Motors Belfast. Our commitment to exceeding expectations through transparent practices and delivering excellent customer service remains unchanged. The showroom continues to be a hub of quality vehicles, showcasing the latest offerings from KGM Motors, each embodying the brand’s renewed vision of exploration and innovation.

At SERE Motors Belfast, we embrace this rebrand as not just a change in name, but a bold step towards a future where innovation and customer experience take centre stage. Join us on this thrilling journey with KGM Motors as we continue to be your trusted partner in providing exceptional vehicles and approved aftersales services. Follow us on social media for the latest updates on the new KGM brand, 2024 releases, and the unmissable financing offers available.

We’re thrilled to introduce the KGM Torres, a vehicle that redefines the essence of a true SUV.

The Torres stands out with its bold, authentic SUV design featuring distinctive three-dimensional headlamps, LED rear lights, and a unique tailgate. It’s not all about the looks; the Torres is built for adventure with a 1.5-tonne towing limit and a spacious load area ranging from 703 to 1,662 litres.

Step inside the Torres, and you’re welcomed into a world of refined comfort. The Torres boasts a modern, ergonomic interior with dual 12.3-inch displays, offering seamless control and intuitive operation.

Equipped with a 6-speed automatic transmission and various driving modes, the Torres promises a responsive and secure driving experience. Its suite of advanced safety features ensures peace of mind, wherever your journey takes you. Crafted with precision in South Korea, the Torres is a symbol of reliability, backed by an exceptional 5-year / 100,000 mile warranty.

Embracing the future of motoring, the Torres is also available as an electric model, the Torres EVX, combining eco-friendly performance with the same adventurous spirit.

KGM Global (formerly SsangYong Motor Company), initially founded in 1954, specialises in 4x4s, SUVs, MPVs, and pick-up trucks. The recent investment in a new factory specifically for pure-electric vehicles highlights KGM's dedication to a sustainable and innovative future.

As the sole SsangYong dealer in Northern Ireland, we at SERE Motors are thrilled to embark on this exciting journey with KGM Motors. The rebrand represents not just a change in name but a bold step towards a future where innovation and customer experience take centre stage. Stay tuned as we continue to be your trusted partner in providing exceptional vehicles and service.